Brand
Guidelines
Extended neutrals: tints & shades for UI
Technologies
Body copy stays calm and readable: Overused Grotesk regular, comfortable measure, generous line-height. It carries proposals, product pages, and long-form communication.
Technologies
2026 Financial Report
This is some subtext explaining the title text.
- Run a dark canvas, mixed with light (paper) sections for rhythm.
- Use filled panels separated by hairline dividers.
- Square buttons, square status indicators, filled chips.
- Animate content in on scroll; quiet, single-pass reveals.
- Pull every color from the palette; let sub-brands bring one accent.
- Use the isometric block field as the signature motif.
- No glows or neon shadows, not on dots, lines, or panels.
- No monospaced UI labels. Proportional Overused Grotesk only; mono reads as generic AI.
- No dot-bullet eyebrows (● Label).
- No decorative gridline backgrounds behind content.
- No thin-outline "cards" floating on dark. That reads as AI slop.
- No gradient-on-grid hero washes; keep washes white / subtle.
- No rounded pill buttons with hairline borders.
Naming
"Paddox Technologies" is the company, shown by the logo. "Paddox" is the short form everywhere else. Products are "Paddox <Name>" (e.g. Paddox Closer). Studio products carry their own name and brand.
Architecture
Products (Digital Employee, Paddox Closer) get their own Paddox-branded pages. Studio sub-brands (Alura) link out to their own websites (no Paddox-hosted brand pages) but get a sub-branded moment on the Studio scroll.
Voice
Institutional and verb-led, like the labs we admire. Lead with the action and the work, not adjectives. Short, declarative, confident.
Motion & imagery
The isometric block field is the hero motif (dark, with a faint light variant). Reveal-on-scroll is subtle and one-directional. Real photography drops into image slots; never fake imagery with SVG.
An AI-native company putting intelligence to work across the businesses that run the real economy.